Mercedes will reportedly drop the EQ brand to prepare for an all-electric future | Engadget

Do not be disturbed if Mercedes’ insistence on EQ branding for electrical vehicles turns out arbitrary — the naming scheme may now not final for much longer. Sources talking to the German day-to-day Handelsblatt declare Mercedes will drop the EQ logo once past due 2024, when it is anticipated to debut its subsequent wave of compact vehicles. Merely put, the corporate may not have a lot use for the label when an increasing number of of its vehicles can be electrical.

Mercedes first used the EQ title on manufacturing vehicles with 2019’s EQC SUV. Since then, the corporate has carried out the branding to each electrified variations of typical designs just like the EQB in addition to distinctive fashions just like the EQS SUV. Idea vehicles just like the long-range EQXX have in a similar fashion caught to the nomenclature.

In a statement to Reuters, a Mercedes spokesperson mentioned it used to be “too early” to expose plans. Then again, the consultant mentioned the automaker would “adapt” the usage of the EQ logo because it transitioned to an all-EV lineup through 2030. The id nonetheless performs a key position within the corporate’s present electrical automobile technique, the spokesperson added.

If the record is right, the reconsider may not come as a wonder. Whilst automotive producers have continuously used names to focus on electrical powerplants, such because the Chevy Bolt and Ford Mustang Mach-E, they are beginning to depend on extra conventional monikers as EVs grow to be extra common. Chevy’s upcoming electrical Blazer is one instance. EVs will in the end grow to be the default, and firms may not get to make use of the presence of an electrical motor as a promoting level.

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